nrtrd was born in early March when the pandemic was in its early days. Our hands were dried and cracked from all of the harsh soaps we were forced to use, coupled with our frustration in not really knowing the proper way to wash. The light bulb went off when we saw our kid's toothbrush illuminate for 2 minutes to show them how long to brush their teeth - why can't this be done with soap?

Over the next few months, we assembled a talented group that included a former Estee Lauder chemist, an indie beauty expert, a seasoned business development leader and a team of marketing and graphic design wizards.

The result is nrtrd - Mother Nature's Hand Soap. nrtrd is made possible by the Plantrose ® technology, a patented process from a wellness company named Renmatix that unlocks and upcycles active ingredients from red maple using only water. 

We hope you enjoy using nrtrd in your homes and that it allows you to create a safer environment for your family.